WeList: A bespoke tool for real estate agents to automatically post listings.

Push your listings to WeChat in minutes with WeList.

Simply drop in a link to your listing (from your website or any listing portal like Domain, realestate.com.au, Trademe Property, realtor.com, Zillow, Rightmove and more) and our team of translators will translate it and post it to your WeChat account.

Worried about WeChat posting limits? WeTools will batch your listings and post them together within WeChat’s posting rules.

There are over 50 million people living outside of China, with the US, UK, Canada, Australia and New Zealand among some of the most popular locations to migrate to outside of Asia. Chinese emigrants are often highly educated, affluent, and they don’t bring a house with them!

First generation migrants will often bring their technology habits with them – which is why there are estimated to be over 100 million WeChat users. With friends and family at home, WeChat is an essential tool to stay connected, and many WeChat users don’t convert to local social media platforms.

If you’re looking to reach your local Chinese community, WeChat is an essential tool.

Are you a property developer, or looking to target Mainland Chinese Investors?


Why market your properties on WeChat?

  • Provide translations of all your listings to prospects
  • Grow a targeted local following of Chinese buyers
  • Build better relationships with Chinese buyers and sellers by communicating via WeChat
  • Stand out from your competition and win more listings with a Chinese marketing strategy

WeList is a vendor-paid solution, where agents do not need to pay any ongoing subscription, and each listing is billed separately. This means WeList can be added to your vendor marketing kits and charged entirely to the vendor. Some of our agents prefer to set their own price add an administration fee to the price.

WeList Features

Auto Post to WeChat

Simply drop your listing link into WeTools and leave the rest to WeTools!


Your Own Branded Account

Your listings aren’t going on a real estate portal, but are published to your own branded account. Build followers and engagement for your brand, not someone else’s.

Download Your Translation

Translations are provided in a Word Document with line by line translation so you can use them for handouts and flyers at opens.


Branded Listing Template

The WeTools design team will create a bespoke branded template for your account, for use in all your listings.

Agent Contact Details Included

Every post contains the agents contact details (including a personal WeChat account) to drive leads and enquiries.


Customisable Content

Want to add some different messaging for your Chinese audience, or post an off-market listing? You can customise your listing content or upload copy without a live link.

QR code for Signboards & Brochures

When your post is ready to publish, you can download a QR code (in vector format for large print) to add to your Sign Boards and Brochures, to signal to Chinese buyers that they can scan to see the full translated listing and contact you on WeChat.


Per-Listing Reporting

You’ll get real time reporting of engagement with each listing, to provide back to your vendor.

Grow Your Audience

Boost your posts to targeted audiences of local property buyers.


Only pay for the listings you want to post

There’s no monthly cost, minimum or maximum amount of listings. If you don’t have listings to post, you won’t pay anything.

Sold with WeList

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