Why market your properties to Chinese investors on WeChat?
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- Share key investment information in Chinese
- Support Chinese agents with the collateral they need to sell your properties
- Give investors marketing material they can view in China (most websites are blocked)
- Build your brand perception and trust with Chinese investors
- Establish a direct communication channel to investors
How to market to Chinese investors with WeChat
The best way to attract Chinese investors is to publish your key investment information to WeChat. We recommend sharing your investment pack, market research, information on the local area, posts about schools, hospitals and transport links, your credentials, the quality of your past developments and properties and the vision for your current property/development.
Share key investment information with buyers
With the WePost plan, we recommend creating a post on each topic, uploading the content to WeTools for translation and scheduling weekly posts. When your posts are live, you can easily get the links from WeTools (or the WeChat app) to share to all agents working on your project.
Enhance Channel Agent Campaigns
By giving your agents Chinese marketing messages, it helps them seal the deal with their clients, arming them with the information their clients will need to choose your property over other investment opportunities.
Build Trust with Chinese Investors
Trust is important, with many developers in China having reputations for bad quality developments. Posting regularly on WeChat allows investors to get to know your brand and your credentials as a reputable developer.
Your Own Branded Account
Your content isn’t going on a real estate portal, but is published to your own branded account. Build followers and engagement for your brand, not someone else’s.
Grow your audience and brand in China
Run WeChat advertising campaigns to build your brand and following.
Control your messaging
Eliminate the risk of agents communicating incorrect information about pricing, incentives or inclusions. Take complete control of all Chinese messages in-market.
No agency required
WeTools is a simple, easy platform where you can use your existing content, information and creative, instead of having to bring yet another agency. Manage it easily in-house, or pass on WeChat specs to your creative agency to put all your collateral to good use. Our translators will package your information into high quality content that resonates in the Chinese market.
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