China is the world’s largest market for outbound tourism. Not only do over 1,465,305  Chinese travellers visit Australia each year (according to Tourism Australia), these travellers are very lucrative. The average Chinese tourist spends $8,900 per trip, for a total of $11.7 billion across the year. There are 20.4 million high value travellers in China, with 10.8 million considering a visit to Australia in the next 4 years. 

China’s growing middle class, and extremely wealthy upper class are increasingly looking to visit destinations with great nature and wildlife, safe and secure places to go, world class food and wine, coastal areas and romantic destinations. This is why Australia is one of the top destinations for Chinese travellers. With 189 flights landing per week, it’s a huge opportunity for tourism and leisure businesses to attract and capture some of this lucrative market.

Are you a tourism business wanting to attract Chinese travellers?

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How WeChat can help grow tourism businesses

    85% of Chinese travellers go online to book their travel, and 54% use direct booking services. 

    Attracting Chinese tourists is a two part strategy. First, being online and accessible to tourists is essential to make them aware of your business. WeChat is the number one platform used in China to view and search information – especially as many Western websites are totally blocked in China.

    Second, travel agents are an essential part of the industry (which has to do with the fact that Chinese travellers find it hard to access western websites, and prefer to read in Chinese). In order for a travel agent to recommend your business, you need to give them information, in Chinese, to pass on to their clients. WeChat is the perfect tool for this, and preferred by most agents.

    WeChat helps you:

    • Showcase your businesses and your location
    • Give essential booking information in Chinese
    • Build trust with prospective travellers
    • Elevate your brand
    • Give travellers information they can easily share with their travel companions (remember, international websites are usually blocked)
    • Share stories of other Chinese tourists and their experiences
    • Support travel agents with the material they need to drive bookings

    WeTools Features

    WeChat made easy! Everything you need to launch, manage and measure your WeChat success, without any Chinese language!

    Built In Translation

    Write or upload content, click the translate button, and our 100% human, NAATI certified translators will convert your post to Chinese. All translations have a maximum 72 hour turnaround but are usually complete within 24 hours (on business days).

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    Download Translations

    You’ll be able to download your translated content, in a line-by-line format to easily use across other marketing channels or to offer translated creative to your clients.

    Auto Post to WeChat


    When your translation is ready, schedule or publish your post automatically to WeChat. You can also send yourself a preview to see exactly how your post will look.

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    Post Designer

    Plan the exact layout you want, from images to brand colours with our post designer.

    Enquiry Interpreter

    Enquiries will be translated back and forth by our translation team, so you have complete control of the answers and messages.

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    Measure and Report

    Built-in, live reporting lets you track and measure your audience, and provide beautiful reports to your colleagues.

    Account Set Up

    Don’t have a WeChat account? WeTools will manage the process for you - simply upload the required documents and we’ll get you all set up and approved by WeChat.

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    Grow your brand and followers

    Build your audience with our growth tools. Boost any post in a few clicks to your target audience, for more engagement and increased followers. Our advertising team will work with you to set up the best audience targeting, so you can boost your content whenever you need to.

    Multi channel marketing

    Every post comes with a unique QR code, so you can drive engagement and followers from all your marketing channels.

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    Enhance Travel Agent Campaigns

    By giving your agents Chinese marketing messages, it helps them seal the deal with their clients, arming them with the information their clients will need to choose your destination over other travel opportunities.

    Build Trust with Chinese Travellers

    Trust is important, with many Chinese travellers posting about bad experiences online and making other tourists wary of businesses they haven’t heard of. Posting regularly on WeChat allows tourists to get to know your brand and show they will have a great experience with you.

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    Control your messaging

    Eliminate the risk of agents communicating incorrect information about costs, booking processes or accommodation requirements. Take complete control of all Chinese messages in-market.

    Start Your Free Trial

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