The world of WeChat is a complex one. While there are many parallels to Western Social Media, there is a lot that has developed differently that leads to rules, settings, formats and content that’s pretty different to what we’re used to in the West.

Our goal is to help make navigating and understanding WeChat easy for everyone, so we’re launching a new video series called WeChat: Ask me Anything! We’ll be posting short videos once a week answering YOUR burning questions about WeChat. Everything from how to build followers on WeChat to what type of content you should post.

Here’s a quick intro to the series:

If you’ve got a burning question about WeChat, please reach out and ask and we’ll be answering them every single week! To follow along with the series, you’ll find these videos here on the blog, on our Facebook, Twitter, Youtube and Instagram accounts.