How WeChat can help grow education businesses
Reputation and branding are essential in helping international students choose your institution or service. University rankings, global perceptions of locations and universities and common assumptions are all highly influential. Further, it’s not just the student you need to convince, but their family too.
WeChat helps you:
- Showcase the quality of education in your location
- Counter any misconceptions
- Build trust with prospective students
- Elevate your brand
- Provide essential enrollment and application information
- Give students information they can easily share with their families (remember, international websites are usually blocked)
- Answer key FAQs
- Showcase the lifestyle and location of your campus as a destination
- Show that your are accommodating and understanding by giving students material in their language and preferred medium
- Share stories of other Chinese students and their experiences
- Support partner agents with the material they need to drive applications
WeTools Features
WeChat made easy! Everything you need to launch, manage and measure your WeChat success, without any Chinese language!
Built In Translation
Write or upload content, click the translate button, and our 100% human, NAATI certified translators will convert your post to Chinese. All translations have a maximum 72 hour turnaround but are usually complete within 24 hours (on business days).
Download Translations
You’ll be able to download your translated content, in a line-by-line format to easily use across other marketing channels or to offer translated creative to your clients.
Auto Post to WeChat
When your translation is ready, schedule or publish your post automatically to WeChat. You can also send yourself a preview to see exactly how your post will look.
Post Designer
Plan the exact layout you want, from images to brand colours with our post designer.
Enquiry Interpreter
Student enquiries will be translated back and forth by our translation team, so you have complete control of the answers and messages.
Measure and Report
Built-in, live reporting lets you track and measure your audience, and provide beautiful reports to your colleagues.
Account Set Up
Don’t have a WeChat account? WeTools will manage the process for you - simply upload the required documents and we’ll get you all set up and approved by WeChat.
Grow your brand and followers
Build your audience with our growth tools. Boost any post in a few clicks to your target audience, for more engagement and increased followers. Our advertising team will work with you to set up the best audience targeting, so you can boost your content whenever you need to.
Multi channel marketing
Every post comes with a unique QR code, so you can drive engagement and followers from all your marketing channels.
Enhance Education Agent Campaigns
By giving your agents Chinese marketing messages, it helps them seal the deal with their clients, arming them with the information their clients will need to choose your institution over other education opportunities.
Build Trust with Chinese Students
Trust is important, and choosing to study overseas is a huge decision. Without great information in Chinese, students tend to listen mostly to other students in their network. Posting regularly on WeChat allows investors to get to know you and trust that study, living with and trusting you will be the best choice for their future.
Control your messaging
Eliminate the risk of agents communicating incorrect information about costs, application processes or accommodation requirements. Take complete control of all Chinese messages in-market.